Career Coaching Pro: Packages Team

Role: UX / UI Designer

Timeline: Jan 2023 – May 2023

Project Partner: Alison Belforti

 
 
 
 

PROJECT OVERVIEW

Career Coaching Pro (CCP) aims to help individuals find their ideal role with increased pay and meaning or shine in their current position. My focus for this project is to update CCP’s service packages to better assist individuals in landing their next opportunity.

The Problem

Job seekers are skeptical about career coaches because of the cost and whether it’s worth paying for career coaching services. 

The Solution

I am remodeling the client’s service package comparison and presenting optimal packages that would work for them distinctively.
To showcase the value of working with CCP, I plan to update the packages comparison chart, modify the user journey, and include additional package options for job seekers to help them land fulfilling roles.

 
 

DISCOVER

Primary Persona

The client’s target audience are unemployed tech professionals like Una, who wants to know what jobs to apply to (junior to mid level) be more successful and not hear that she’s either under or overqualified as a candidate.

 

Empathy Map

After conducting interviews, I led my team in sorting and clustering our findings in an affinity cluster to help identify insights, pain points, and patterns, which helped us build a shared understanding of job seekers.

My team and I identified 2 key findings to improve our client’s approach as a career coach:

  • Emphasizing the pay-later option to build trust with job seekers and

  • Highlighting our unique method of helping job seekers find their niche in order to narrow their search.

 
 

DEFINE

The User flow

The journey of our job-seeking individuals start at the “Service” tab found on the navigation, where they can access 3 packages to help them find their next ideal role by: 

  • Purchasing videos

  • Scheduling 1:1 personalized coaching sessions, and/or

  • Signing up for Group Cohort sessions

Original user flow and service:

Modified user flow and service:

Impact of the modified user flow has on the company:

  • Maximizes the client’s time to meet with job seekers while the manual application process is streamlines and now system automated

  • Improves user experience for job seekers to view and pick cohorts they want to join and include additional services they can add to their shopping cart.

 

DEVELOP

 

Issue

The comparison chart failed to provide a clear differentiation between the Group Sessions and 1:1 Personalized Coaching services, as both categories shared a common description box.

Furthermore, the comparison chart exhibited several instances of misalignment between bullet items and their corresponding checkmarks.

 

By drawing inspiration from existing comparison charts used by other companies, my team and I developed a unique and simplified representation that effectively differentiates the Client’s services from one another.

 

Opportunity

The new chart meticulously highlights the distinctive services and benefits of each service. This redesigned chart significantly simplifies the decision-making process for job-seekers, empowering them to effortlessly select the coaching package that perfectly caters to their specific needs and requirements.

 
 

DELIVER

 
 

REFLECTION

Lessons Learned

Throughout this project, I worked in biweekly sprints with my team, we learned how to:

  • Navigate tasks through a point system that set ideal goals, which helped us organize work flow, manage our time, and, pivot when we need to rearrange tasks

  • Improve the feedback cycle by addressing blockers with the stakeholder and team